Forecasting potential future sales is a crucial part of setting up or running any business. The forecasting process is an important part of any successful business plan, especially if you hope to raise finance.
This factsheet will explain the importance of forecasting, describe the various methods and show you how to interpret the results. It also contains detailed graphs to help you understand the process as well as useful hints and tips.
In every business there are pluses and minuses. Some of these (Strengths and Weaknesses) apply to the internal aspects of the business and others (Opportunities and Threats to the environment in which the business operates. Examining these and deciding how to deal with them is a key issue for business owners. This fact sheet talks you through some techniques of doing this with examples.
